Saturday, November 16, 2019
Gender Representation - Boardwalk Empire Essay Example for Free
Gender Representation Boardwalk Empire Essay As a hybrid genre, the representations in Boardwalk Empire are complex, contradictory, unconventional, conventional and stereotypical, whilst challenge stereotypes. Set in the 1920ââ¬â¢s during prohibition, Nucky is a corrupt Republican politician and gangster, who has risen to his position through bribery, corruption, and murder. The series begins as prohibition begins, with Nucky toasting the government who ban alcohol; ââ¬Å"â⬠¦to those beautiful ignorant bastards in Washingtonâ⬠. As a gangster, Nucky knows he can make millions by supplying illegal alcohol to the public and is portrayed as a businessman, making money for all the ââ¬Ërespectableââ¬â¢ local dignitaries that sit around his table; the chief of police (his brother Ely), the mayor, the head of the port authority, local Politicians, etc. He sees an opportunity through the prohibition to increase his fortune. There is a lot of juxtapositioning in the first episode to show us the various sides of Nucky, as a violent alcohol heist is followed by Nucky addressing a Ladiesââ¬â¢ Temperance Society. Nucky weaves a myth of his own childhood of poverty, catching rats for his family to eat, to the gasps of the audience. Embodying the American Dream, Nucky has ââ¬Ërisenââ¬â¢ from very humble beginnings to be top man in the state, he is merely seeking the ââ¬Ëwomenââ¬â¢s voteââ¬â¢ for his Political re-election and often shows their ignorance of world politics proves them an easy mark for manipulation to gain full power over the Atlantic City. Nucky is a complex protagonist and anti-hero who is both despicable and admirable. He is obviously very clever, charming, funny, calculating, ruthless, and a skilful businessman and gangster. He juggles a legal political life with his illegal prohibition life, dealing with a constant flurry of unexpected problems as they arise. He manipulates people in ways that should make audiences hate him but Steve Buscemi (and the writers) manages to portray him as a complex character that seeks more than just money. The low camera angles throughout help suggesting Nucky is a very powerful figure in the drama. The power wield of woman in Boardwalk Empire is largely associated with sex, and furthermore this power of woman is represented through the male characters using it against eachother. For example Gillian Darmody, mother of gangster: Jimmy Darmody and a topless dancer in the city, plays a pivotal role when she sleeps with a rival gangster: Luciano in order to detain him until he can be collected and dealt with. Her sexual power is turned to the gangsters own advantage. Lucy Daziger is another key representation of sexual power and woman in Boardwalk Empire. She is the beautiful mol and mistress of Nucky who is often a negative representation of woman ââ¬â dismissed constantly in favour of Nuckyââ¬â¢s political and illegal life. She is objectified by him and others and is kept at his beck and call. During an evening at dinner with others, Lucy insists she has a brain but is quietened by Nucky, and we see Lucy has no place for opinion at the dinner with the Commodore in terms of politics. When Nucky rejects Lucy, he favours Margaret, because she is intelligent and sees her more as an equal for example at the same dinner Margaret expresses deep knowledge and understanding of politics. Lucy is extremely jealous of Margaret as Nucky clearly shows more affection for her, which is unconventional as Lucy is the beautiful mistress, often seeming powerful, Margaret is the opposite.. Margaret is the other key representation in the drama as she challenges the notion of ââ¬Ëthe little womanââ¬â¢ throughout the series. An Irish immigrant, clever, brave, and moral (but racked by guilt), her motives are often those of a protective Mother. Initially established as naive and unsophisticated, particularly by her dowdy dress codes i. colour codes are very dull: browns, greens, her deferential body-language, and her thick Irish accent, she is represented as a weak, ordinary and poor woman. For example her dress codes of poor clothing often lacking in quality, and colour. Margaret grows in confidence throughout the seasons, as her and Nucky begin a relationship. An Irish immigrant she is wise beyond her years, Margaret quickly becomes versed in the dealings of her ââ¬Å"husba ndâ⬠and becomes a supportive and protective ââ¬Ëwifeââ¬â¢ for his chaotic life. In her previous marriage Margaret was represented in a weak and negative way enduring endless beatings from her husband Hans. An incident of abuse had caused Margaret to miscarry her 4th child, and so Nucky ordered to have Hans murdered. Margaret knows of this but chooses to remain silent for the benefit of herself and her kids, later racked with Catholic guilt over the murder, their life, and their source of income. Nucky proceeds to live with her and her children, becoming a sensitive father figure to the kids, and a loving ââ¬Ëhusbandââ¬â¢ to her.
Thursday, November 14, 2019
Political Cartoons and Republicans :: essays research papers fc
Introduction à à à à à The Republican Party was founded by a coalition in 1854 and was comprised of former members of the Whig, Free-Soil, and Know-Nothing parties. The slavery issue shattered Americaââ¬â¢s established political landscape and catapulted the Republicans from what seemed like nowhere straight into the White House in 1860. After Fremontââ¬â¢s attempt at winning the presidency in 1856, Lincoln won the election four years later, cementing the Republican Partyââ¬â¢s desire for executive power. In the aftermath of the Civil War, the United States found itself politically gridlocked. Neither the newly formed Republicans nor the Democrats were able to gain much traction. The decades after the Civil War saw some of the closest and most controversial races in American history. The Rutherford B. Hayes commissioned election victory is a great example as he had fewer popular votes than Sam Tilden, but won the election under the guise of the Electoral College. The 1888 electi on was also very close, as less than 100,000 votes separated the leading candidates; Benjamin Harrison again won by the rules of the electoral process but lost the popular vote. During the Gilded Age of American history, the mainstream political scene was superficial and intensely partisan, but the regular Joe loved it. ââ¬Å"Despite the lack of issues,â⬠writes Morton Keller, ââ¬Å"balloting ââ¬â and straight ticket voting ââ¬â in the 1870ââ¬â¢s and 1880ââ¬â¢s was at or near the highest level in American history.â⬠He also contends that policy had become subordinate to ââ¬Å"the sumptuous displayâ⬠of parades, bonfires, and pep rallies. Accompanying this era of political advertisement and propaganda, the political system itself depended upon a spoils and patronage allowance, which gave rise to political corruption. à à à à à Political cartoons and mass media grew up with the end of the Civil War as well. As Harperââ¬â¢s weekly, Judge, Puck, and the New York World all competed for popular acceptance, they helped reform the political corruption of the time. After the critical election of 1896, the nature of party conflict changed. The close competition between the parties in the post Civil War period was replaced by Republican dominance. Mckinleyââ¬â¢s defeat of William Jennings Bryan in 1896 and 1900 was followed by Republican victories in every presidential election until 1932, except for Woodrow Wilsonââ¬â¢s victories in 1912 and 1916. This will be explored later. As the Republicans also controlled Congress from 1896 to 1930, except for during Wilsonââ¬â¢s tenure, they were dominant everywhere but the South.
Monday, November 11, 2019
Experience The Arts Essay
Art has a huge impact in making our lives endlessly rich. I canââ¬â¢t imagine, only for a moment, a world without art in light of the fact that art have such an effect on design from our most loved features. Moreover, art invigorates distinctive parts of our brains to make us giggle or prompt us to uproar, with an entire range of feelings in the middle. Art also provides for us an approach to be inventive and convey what needs be. For some individuals, art is the whole reason they get up in the morning. You could say, art is something that makes us more mindful and balanced people. Then again, it is such an expansive piece of our regular lives that we might scarcely even stop to consider. Our shoes could be look as art, as well as our clothing. General all utilitarian configuration is art. Art normally includes correspondence. Ostensibly, specialists need individuals with whom they can impart their observations. At the point when Art and people associate, numerous conceivable outc omes emerge. As an admirer of the specialty of dance it has dependably been something I delighted in viewing or enjoyed as an adolescent. In spite of the fact that dance was a sublime past time I never feel in adoration with it until I encountered another manifestation of workmanship called praise dancing. Praise Dance is a type of formal or profound dance, it is a manifestation of move in which the attention is on love. Acclaim dance experts utilize their bodies to help express the expression and soul of God. Praise Dance is actually considered by numerous places of worship to be a satisfactory manifestation of Christian articulation, as well as being regularly utilized beforeà assemblies to make energizing and enthusiastic environments. In some cases praise dance can be a piece of a greater generation in which a whole story is told. Praise dance, rather than different manifestations of love move, is commonly performed to a much quicker and energetic music rhythm. The dancers express the music by waving their arms over their heads, applauding uncontrollably, influencing their bodies, and moving their heads to the mu sic. It can also be an interpretation of delight that uses the human body to extend, which are express with both their bodies and their confronts, illuminating their gathering of people with the delight they feel inside their souls. When praise dance is my presence my body would shivers; while tears role down my eyes, on the grounds that they were hitting the dance floor with such power, and the message they were yielding was compelling. Besides, the entertainers were serving and worshiping through move and welcoming the crowd to give love to the lord. Praise dance definitely have to be the most excellent critical experience of art I have ever felt on the grounds that it brought me into an alternate measurement, one where I had an otherworldly involvement with a higher force. Therefore, I will always cherish those moments, since it was truly the most true, genuine, and most alive experience I have had in my life. Praise dance is in fact extraordinary, enthusiasm and daring, for one self to express an unforgiving approach to acquire art it really bring out art in undiscovered spots. I am truly convinced and idealistic that praise dance will attract individuals in a great big form of art, which would inspires, encourages and uplifts humanity all around the world. Reference: Sporre, D. J. (2013). Reality Through the Arts (8th ed.). Retrieved from The University of Phoenix eBook Collection database. www.thepraisedancelife.com
Saturday, November 9, 2019
The Strength of Weak Ties
Here I would like to emphasize a bit on Social Capital. Social capital according to me is the pool of ties that a person encompasses during his lifetime including strong and weak ties. Persons with higher social capital are bound to be better off with greater health and general well being. Social capital helps to leverage the people we communicate with for the benefit of our shared and individual interest. We can relate this with a famous punch line ââ¬â ââ¬Å"I scratch your back, you scratch mine. The basic hypothesis of Granovetterââ¬â¢s work is that our acquaintances play a very important part in connecting different networks to one another. A personal example which I would like to share is that I have around 30 very closely knitted friends and family members and about 300 odd acquaintances. These acquaintances are comprised of my old classmates, co-workers and some friends through social networking groups. In the digital world these are friends connected through facebook, LinkedIn, orkut etc. Personally speaking it makes sense that in some cases my family and my close knitted friends are best suited to provide me with quality options and choices. For the most part I believe this is true under certain circumstances during personal care when I am sick or when I need advice for some personal decisions in life. But when it comes to looking out for a job the theory comes true to life. I would be naturally tapping my network of acquaintances and assuming I have a good amount of social capital in my network, I would be more likely be presented with more opportunities than my family and close knitted friends. Another example explaining the theory of weak ties is between the social networks existing in this globe. We can take an example of how LinkedIn is different from Facebook and why that difference matters. Weak ties are the social ââ¬Å"degrees of separationâ⬠beyond the people we actually know. Facebook primarily is about knowing who you know, connecting with people who are already in your social circle. In my experience it does little to help you develop weak ties and it does nothing to introduce you to people you do not know. There is an interesting paradox that Facebook, perhaps, reinforces our stereotypes, because we are just getting content from our mostly like minded friends. LinkedIn by contrast, is about helping people expand their circles and improve their opportunities. LinkedIn has been slower to take off because it is a harder ââ¬Å"get. â⬠Beyond being a resume building site, why do I need this? If I'm not looking for a job or to find sales leads, why bother? Once you look at it from a content perspective, however, the benefit becomes clearer. Those ââ¬Å"weak tiesâ⬠provide you with ââ¬Å"micro-nutrientsâ⬠that your ââ¬Å"strong tiesâ⬠may not. Further investigation into the analogy of strong and weak bonds in physics is warranted, but the most immediate application in terms of content strategy is the serendipitous model of magazine content. If we consider content that a reader is looking for (through a Google search, for instance) to be strongly bonded, then the content they find along the way (in sidebars and various ââ¬Å"asidesâ⬠to use the html5 term) are weakly bonded. Magazines have always created content environments where their readers discover new thingsââ¬âand some of those things are advertisements. This serendipity of discovery is key to the pleasure of magazine reading and the financial success of the magazine business, but it has not translated all that well online. To end my observations I completely agree with this theory however I would like to bring an important aspect that a perfectly balanced strong and weaker ties help an individual to do the best and for the society at large. Thanks & Best Regards Pranav
Thursday, November 7, 2019
How to Make Your Team CoSchedule Power Users In No Time
How to Make Your Team Power Users In No Time Marketing demand is heating up. According to Content Marketing Institute, 70% of marketers expected to create more contentà at the start of 2017. Demand for infographics has skyrocketed by 800%. These numbers add up to one thing: marketing teams are busy. To manage everything and collaborate effectively, we need the right tools to facilitate our best work. Thatââ¬â¢s why marketers come to . Weââ¬â¢ve strategically built our platform to support every piece of the marketing process and empower teams to plan, produce, and promote everything in one place. Whether youââ¬â¢re a writer, designer, or project manager, weââ¬â¢ve got your back. However, sometimes, teams need assistance learning how to use all our features to their full potential (and honestly, thatââ¬â¢s a common concern for marketing SaaS tools across the board). Enter this guide. Over the course of this post, weââ¬â¢ll explore how to use as your all-in-one marketing management platform. Weââ¬â¢ll guide you through the entire process, from planning to execution, and show you exactly how to use important features to get more work done. How to Make Your Team Power Users In No TimeBefore You Begin: Get Free For 14 Days Trying to learn a new tool can be a total headache. Put the Aspirin away, though, because weââ¬â¢re about to take you on a guided tour of how to use like a power user. Youââ¬â¢re about to learn (in super awesome detail) how to leverage the platform for maximum productivity and efficiency. Weââ¬â¢ll walk through how to configure and use your entire calendar with your team (and might even dig into some features you didnââ¬â¢t know existed). But before we can do that, youââ¬â¢ve gotta get your hands on a free trial. Sign up free for 14 days, and then weââ¬â¢ll show you how to make the most of your two-week demo. Table of Contents: Team Onboarding Basic Account Setup Marketing Ideation Creating Content Using Without WordPress Scheduling Content Scheduling Social Media Posts Content Curation Chrome Extension Mobile App Reporting AutomationTeam Onboarding: One Platform for Every Team Member makes it easy to coordinate your entire marketing team in one platform. But first, you need to actually onboard all your team members. Visit your Settings page and select Team at the top: Next, click Invite Team Member: Youââ¬â¢ll then be prompted to invite them via email. Enter their email address and select their role: Admin: Has total power over your account. Be careful about handing out admin powers. User: Can add and edit items on your calendar. Keep going until youââ¬â¢ve added everyone on your team who needs access. That might include: Writers to craft content and copy that demands to be read. Designers to create visual content that catches attention and pulls in audiences. Strategists who determine what youââ¬â¢re doing to do (and why) in the first place. Developers who make coding magic happen behind the scenes. Analysts who use math (which, to many creatives, may as well be actual magic) to measure performance (whether you like what the numbers say or not). Project managers (AKA professional cat herders) who keep everyone listed above in line and on task. Recommended Reading: How to Improve Your Teams Review Process With Task Approvals Basic Account Setup Once your team is in the tool, its time to configure some custom settings. This will help make sure your calendar is organized in a way everyone will understand right off the bat. Add Custom Content Types Now, your team is probably going to be working on all kinds of content and projects. To keep everything clearly organized, we can create custom content types on our calendar. Weââ¬â¢ll create one for every type of project youââ¬â¢ll typically take on. Go into your settings and find Content Types: Now, you can either select predefined content types from the dropdown: Or, you can create your own custom types of content (if there isnââ¬â¢t an option available that you need): Click Create New: Then, enter a name: Next, click the downward pointing arrow to choose a custom icon: Click Save, and youââ¬â¢ll see your new content type added to your list: Keep adding content types until youââ¬â¢ve got everything you need. Set Up Saved Filter Views Not everyone on your calendar necessarily needs to see everything going on. If thatââ¬â¢s the case for you, set up Saved Filter Views. These are filtered views that display only what each team member needs to access. Theyââ¬â¢re easy to set up, too. Start by clicking the funnel in the upper left: Next, use the dropdown menus to select the criteria for what you need to see on your calendar: Click Save as New, and youââ¬â¢re set! Recommended Reading: The Most Effective + Amazing Way to Organize Your Marketing Campaigns Add Custom Color Labels to Sort Projects on Your Calendar When you have a lot of projects floating around on your calendar, keeping them all straight can get tough. This is where Custom Color Labels become essential. Head back to your settings and scroll down to Color Labels: Next, enter in project or content types for each color label: Need more colors (or want more options)? No problem! Select ââ¬Å"Add a custom labelâ⬠and you can choose from tons more colors and shades: Now, when you add projects onto your calendar, you can select colors to help visually sort them: Hereââ¬â¢s how things look after weââ¬â¢ve created a few pieces of content and labelled them how we want: Now, anyone looking at the calendar can clearly see these are three different types of content, based on the color. The busier your calendar gets, the more this is going to help, too. Get Even More Filtering Control With Tags To get more granular with how you control and organize content on your calendar, pick a piece of content and enter tags in the upper left by typing +, followed by your tag: Now, this gives you another layer of control when setting up saved filter views: Now, Letââ¬â¢s Do Some Work: Ideation Now you have your calendar structurally set up to support everyone on your team. Next, letââ¬â¢s walk through how your team can use to produce a real project. For demonstration purposes, letââ¬â¢s say youââ¬â¢re working on a series of blog posts. Your first step is to work through the ideation phase. One common brainstorming process we recommend at involves three steps: 10 minutes spent silently brainstorming ideas. 10 minutes scoring those ideas on a 3-point scale (3 = Awesome, 1 = Total Dud). 10 minutes filtering ideas scored 3 and selecting the ones youââ¬â¢ll actually create. Our CEO and co-founder Garrett Moon and I discuss how this process works in this video: Now, once you have a ton of ideas, where should they go? If youââ¬â¢re using Evernote, you can easily stash them all in a shared note your whole team can access: Next, add your corresponding Evernote notebook in . Click Evernote on the right-hand side of your calendar: Next, select your notebook: Now, youââ¬â¢ll have access to your notes with all your ideas within : Convenient, right? Recommended Reading: Connect Your Evernote Content With Your Marketing Calendar [New Features] Creating Content on Your Calendar Now that we have a ton of ideas, letââ¬â¢s start placing them on the calendar. Click the plus sign on any day on your calendar: Then select your content or project type. For demonstration purposes, weââ¬â¢ll create a Blog Post: Enter in your headline and a description (and any tags that might help you find this later): Select the corresponding custom color label and add an owner for this content, too: Next, click Create Blog Post and youââ¬â¢ll see the following screen: Looks like everything is (nearly) ready to go! Next, letââ¬â¢s pick a content editor we want to use. Our options are: Text Editor: This is a built-in text editor in . File: Or, we can upload a Microsoft Word file. Google Docs: Makes it easy to collaborate with your team on one draft. Evernote: See above. WordPress: If you click More, youââ¬â¢ll see an option to directly create a WordPress draft (if you prefer to write straight in WordPress). If you choose Text Editor, File, Google Docs, or Evernote, you can convert your file into a WordPress post, PDF, or HTML file too. No matter how youââ¬â¢re going to publish your content, thereââ¬â¢s an option to support your workflow. Recommended Reading: Learn How to Supercharge Your Workflows With Adding Task Templates Before we start writing our post though, letââ¬â¢s create a Task Template. Task Templates are what we call reusable checklists in . They help make sure you consistently complete every project the right way (and they do some other cool stuff too). Start by clicking the Task Template Picker in the upper right: Then, select New Template: Enter a name for your template (pick something relevant): Next, enter the first task youââ¬â¢ll need to complete in your process for creating this content: For each task, youââ¬â¢ll need to schedule a deadline for that step to be completed: And also assign a team member who will be responsible for that task. Click Assign and pick a team member: Keep adding steps until youââ¬â¢ve built a complete checklist with each step youââ¬â¢ll need. Once youââ¬â¢ve done that, click Close and your Task Template will be available to you anytime you need it: Next, letââ¬â¢s find and apply our completed Task Template: Youââ¬â¢ll notice that everyone assigned a task on your Task Template will appear under the Team Members tab. You can find that tab here: Click into it, and you can see everyone working on this piece of content (or add more people as necessary by clicking the plus sign): Once thatââ¬â¢s set up, let click the middle column on the left to find our Discussion tab: Here, you can keep a running discussion thread with your team. You can also attach files and leave notes relevant to this piece of content. That could include things like keyword research data, links to sources, or anything else that might be helpful to remember: Now, each time a team member checks off a task, the completion percentage will tick up: When you switch back to the calendar view, youââ¬â¢ll see your completion percentage there, too. This makes it easy to monitor progress quickly when scanning tons of content pieces at once: Scheduling Content: Look Ma, No Hands! One problem with static content calendars is they canââ¬â¢t publish your content for you automatically. Fortunately, isnââ¬â¢t a static calendar. If your WordPress blog is connected to , you can set up every post to publish automatically. That means no more having to remember to copy and paste anything into a CMS from a spreadsheet or doc somewhere. First, connect your WordPress Blog here: Then, follow the onscreen prompts to integrate WordPress using: The Plugin Installer. Or, connect manually using the gallery install process. Once complete, youââ¬â¢ll be able to access WordPress content either using the web app or WordPress plugin. What If I Donââ¬â¢t Use WordPress? Donââ¬â¢t worry! We havenââ¬â¢t totally left you high and dry. If you use another popular platform like SquareSpace, you can still use to manage your content projects (you just wonââ¬â¢t be able to automate your publishing through ). Here are a couple great guides to get you started: How I Use With Squarespace How to Use Without WordPress (Demo Video) Schedule Social Media Posts Like a Boss Once youââ¬â¢ve created some awesome content, youââ¬â¢ll want to share it with the world on social media, right? brings content and social together to make that process seamless. Hit up your Social Profiles at the top of your screen: Then, click Connect a Social Profile: Next, connect the channels youââ¬â¢d like: In order to track traffic from social media, youââ¬â¢ll need to integrate with your Google Analytics and bit.ly accounts. Fortunately, this is super easy, too. Go to Settings and click Integrations. Then, scroll down to bit.ly and Google Analytics: Clicking Connect to Bit.ly will prompt you to (you guessed it) connect your Bit.ly account: Clicking Enable under Google Analytics Tracking automatically adds UTM tags to every social media post you publish through . This makes them easily trackable in Google Analytics. Follow this guide to create a custom dashboard in Google Analyticsà to measure social performance. Recommended Reading: How to Build a Marketing Report Template Quickly (Free Template) What If I Want to Create Stand-Alone Social Media Posts and Campaigns? Weââ¬â¢re not about to tell you the only way to do social media marketing is to share content youââ¬â¢ve created. What about curated content? What about creative social content that doesnââ¬â¢t always link back to your site? What about coordinated campaigns that direct to website or landing pages (rather than WordPress posts)? Weââ¬â¢ve got all that (and more) covered. To create a single post, click a day on your calendar and click Social Message in the lower left: Next, select a network: Pick your post type (Text, Image, Video, or Link) and write your post content: If you choose Image, youââ¬â¢ll need to add in a graphic by clicking the camera icon: Then, either click to upload a file or drag one into the window. Finally, youââ¬â¢ll need to select: Date: The day you want this post to publish. Time: You can either choose this manually or let Best Time Scheduling in pick the optimal time for you. Status: Select Draft for a work in progress, Pending Review if someone needs to approve this post before it publishes, or Scheduled to have it post at your selected time. Once you click Add Message, youââ¬â¢ll see the post on your calendar: And hovering over it will give you a preview: If you donââ¬â¢t want every social post visible on your calendar, bounce back to Calendar Settings and toggle them off: Boom! Creating a complete social media campaign requires a different process, but itââ¬â¢s still easy. Click a day on your calendar and select Social Campaign: Give your campaign a title, color label, and select an owner: Click Create Social Campaign and click into the plus signs to create each post: If you want to select your own dates rather than use the pre-filled suggested schedule, use Custom Date for each post: Then, using Task Templates and Task Approvals, your boss or client can approve the campaign after reviewing it: Curate Content Quickly With the Chrome Extension What if you find an awesome piece of content somewhere on the web that you know your audience would love? Add it to your calendar fast using the free Chrome extension. First, add it to your browser (assuming youââ¬â¢re using Chrome) from the Chrome Store: Next, youââ¬â¢ll see the extension in your browser: When you find an awesome piece of content you want to share, click the extension. Youââ¬â¢ll be asked to pick a calendar to share it onto (in case you have multiple calendars): Then, youââ¬â¢ll pick your networks, edit your post copy, and schedule the post. This process is the same as scheduling any other social post: Click Add Message, and youââ¬â¢re done. Simple as that. Recommended Reading: How to Curate Content For Social Media to Help Boost Your Reach Manage Social Media With the Mobile App What if you need to do social marketing on the go? Like, say youââ¬â¢re commuting on the train and an important post needs editing. Or, thereââ¬â¢s a social media crisis while youââ¬â¢re out of the office. Weââ¬â¢ve got you covered with our mobile app. Check out this demo video to see how it works: Then, grab it on the App Store (iOS)à or from Google Play (Android). Automate Content + Social + Team Performance Reporting Building reports manually isnââ¬â¢t exactly fun. Witnessing the magic of ââ¬â¢s built-in reporting features, though? Mind-blowing every time. Start by finding the Analytics panel on the left-hand side of your calendar: Next, youââ¬â¢ll see the three reporting options below: Letââ¬â¢s walk through what each of these can do. Did you know includes robust built-in analytics features?Top Content Reports Which content is most popular on social media? Thatââ¬â¢s what your Top Content Report tells you. Find all your hottest content in one place and filter it by type, team member, and time frame: If itââ¬â¢s content and youââ¬â¢ve shared it using , you can track it:
Tuesday, November 5, 2019
Write the Nonfiction Book Proposal Before Writing the Book
Write the Nonfiction Book Proposal Before Writing the Book I finished a manuscript, set it aside for a month, then read it again. But I never even tried to publish it. Why not? Because as brilliant as it was (well, I thought so and so did my mother), it was doomed because it had no point. The book, overflowing with insightful arguments and powerfully constructed sentences, was like a new pencil whose value lies not in what it is but in what it will do for a buyer. Without a point, neither pencils nor books have much reason to inspire their purchase. I should have considered that before I wrote even one chapter. The commercial value of what we write must not be an afterthought. That is why nonfiction publishers require a book proposal and why you should, too, even when youre the publisher. We write a book proposal to convince our publisher (and ourselves) that this book is a good idea and promises to be a good seller. The details, features, and benefits of the book discovered while writing the proposal will be the core components of your marketing campaign, so it accomplishes two things at one time. Looking at our idea through the lens of reality, the proposal asks and answers three compelling questions. Can this book find a market? Will it appeal to that market? Does it have what it takes to sell? Why a book proposal? 1. à à à Because we take our time and talent seriously. We cant afford to squander valuable time on a doomed project. We write to make money. Writing something for which there is no market, or for a market that is too small or that will not or cannot pay makes no sense. 2. à à à To find the angle. It defines how your book differs from other books in the genre. 3. à à à To establish why we are the best person to write it. We tend to exaggerate or underestimate ourselves. A book proposal establishes and clarifies our qualifications. 4. à à à To ensure there is a marketable point. à Nonfiction readers only buy solutions, answers, or fulfillment. What problem does my book solve? What question does it answer? What dream does it fulfill? 5. à à à To think in specific terms. WHAT will I write? WHO will read it? WHAT will it do for those readers? WHERE can they be found online and offline? HOW do I get to them? HOW do I help them find me? HOW do I convince them to buy my book? 6. à à à To create an action plan. All the data in the world does little good unless it forms into a plan. Publishers demand one, and if you are the publisher, you should demand one, too. Promotion and marketing reach buyers. The plan considers how to find them and how to persuade them. Whats in a book proposal? à ¦ à Overview à ¦ à Marketing Promotion Plan à ¦ à Competing Books à ¦ à Authors
Saturday, November 2, 2019
Speaker evaluation memo Essay Example | Topics and Well Written Essays - 500 words
Speaker evaluation memo - Essay Example upon the use of hand gestures and the means by which hand position to have a powerful impact with regard to the way in which a particular speaker is understood. Accordingly, it is the hope of this particular author that the following discussion will provide a useful and effective level of analysis with respect to some of the key points that Steve Bavister made within his video. Firstly, it is relevant and true that a speaker who does not utilize effective hand positioning or movement risks losing the interest for attention of the audience. Moreover, as the speaker notes, effective hand positioning and gesturing is an added way in which information can be conveyed in a non-verbal format. Yet, in much the same way that effective use of hand gesturing can help to engage the audience, ineffective or nonexistent gesturing can have it is equally detrimental effect (Bavister 1:06-1:19). For instance, the speaker noted that holding oneââ¬â¢s hands behind the back could have a particularly negative connotations for many individuals within the audience; as they might in for this to mean that A) speaker has something that he/she is attempting to conceal B) that it is reflective of a military background and could negatively impact the power dynamics that are represented with respect to whatever discussion is being had and C) such a posture appears unnatural and sti ff. For all of these reasons, the reader can relevantly understand that body language, posture, and hand positioning has a profound impact with respect to the nonverbal cues that a particular audience might receive from the speaker (Goldin-Meadow and Alibali 261). By much the same token, holding oneââ¬â¢s hands and placing them in front is disparaged by Steve Bavister due to the fact that it appears as if the individual is attempting to cover their genitals or that they are in fact in and overly defensive mode. Similarly, crossing oneââ¬â¢s arms across the chest can either denote that the individual is not willing to
Subscribe to:
Posts (Atom)